Four iconic boy band members – Joey McIntyre (New Kids On The Block), Wanya Morris (Boyz II Men), Joey Fatone (N’SYNC) and Nick Lachey (98 Degrees) – have become “Boys No More” and made their debut with the single “Make It Right.”
The band, bundled together by CSAA Insurance Group (IG / @csaainsurancegroup), launched a campaign on Instagram (@OfficialBoysNoMore) on May 26, 2023, dropping lines from their single,
“You got a home in our heart.
Nothing that we wouldn’t do.
Oh, trust… We’re driven by our love for you.
Baby we’ll make it right.
No matter cause we’ll be there for you.
No matter what you do.”
What Is CSAA Insurance Group?
CSAA Insurance Group, is a AAA Auto and Home Insurance. Last year, they featured Rick Astley’s “Never Gonna Give You Up” in the “Rickroll ad”, which has been honored at this year’s Webby Awards, as the People’s Voice winner in the category “Video – Viral Marketing”.
The 27th Annual Webby Awards took place on May 16, 2023. Full show is available on YouTube.
How Did “Boys No More” Begin?
On June 3rd, the official account on Instagram, “Official Boys No More“, began posting silhouettes of the members with the caption “Meet the band. 06/05/23.”. First they posted Joey Fatone’s, then Nick Lachey’s, Joey McIntyre’s and finally Wanya Morris’.
But the one who broke the news, was Bill Carroll on Facebook. On May 25, he posted a poster of the band saying, “The Boys have curated and produced an exclusive one-time single set that’s coming soon…”
Is “Boys No More” a Real Band?
Joey Fatone made it clear on Instagram that this is an Advertisement and that is going to be fun. He posted: “This is a fun one!!!!! On 6/5 you can call on theones you trust for the hit of the summer. @OfficialBoysNoMore #ad“
Wanya Morris posted, “Starting on 6/5… I’m officially the cute one 😤 @OfficialBoysNoMore #ad”
Nick Lachey, also wrote, “Get ready!! Your new favorite song from your new favorite band drops this Monday 6/5 @officialboysnomore #ad.”
Joey McIntyre chose his Instagram Stories to break the news:
What the Video!
